Privacy policy

Five Lakes Coffee, Inc.

Last Updated: August 8, 2025

Overview

As part of our ongoing effort to love & value people, Five Lakes operates this site, with all its related information, content, features, tools, and products, to provide customers with an enjoyable, curated experience while respecting privacy and maintaining trust.

This Policy, applying to fivelakes.com and our mobile app, describes how we (“Five Lakes”) collect, use, and disclose personal information when you visit our site, communicate with us, make a purchase, or initiate other transactions using our “Services”. If there’s a conflict between our Terms of Service and this Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of personal information.

By continuing to use and access Five Lakes "Services” you acknowledge you have viewed this Policy and consent to the collection, use, and disclosure of information as described within.

Information We Collect And/Or Process

"Personal Information," refers to that which identifies, or can reasonably be linked to, you or another person. It does not include information collected anonymously or de-identified which cannot identify or be reasonably linked to you (e.g. IP address, operating system, browser, general location, and other pages you visit). This type of information is only used to create statistics to help us understand how our site is used so we can ensure it functions properly.

Without this spectrum of data, we may not be able to provide the full scope of our Services. As such, we may collect or process the following categories of personal information, including inferences drawn from it, depending on how you interact with our Services and where you live as permitted or required by applicable law:

  • Identifiers: name, addresses (billing, shipping, email, IP, etc.), birthdate, gender, and phone number.
  • Financial: credit, debit, and/or payment card info, account number, transaction details, forms of payment, payment confirmation, etc.
  • Account: username, password, security questions, preferences, and settings.
  • Transactions: items viewed, put in cart, added to wish-list, purchased, returned, exchanged, or cancelled, as well as past transactions.
  • Contacting Five Lakes: information you provide in communications with us, e.g., when sending a customer support inquiry.
  • Device: information about your device, browser, network connection, IP address, and/or other unique identifiers.
  • Usage: information regarding interactions with, and navigation of, our Services.

Information Sources

In addition to what you provide directly, we may also receive information via the use of cookies (or similar) designed to help with efficient logins, personalized content, and better navigation on our site. Some cookies can be turned off by changing preferences, but may affect some functions. We may also receive data from the following sources: 

  • Other Five Lakes Users: e.g., if/when they purchase a gift for you, etc.
  • Our Service Providers: e.g., enabling certain technologies to collect or process personal information on our behalf.
  • Third Parties: may include advertising partners, co-sponsors, internet service and data/analytics providers, social platforms, or other public sources, e.g., accessing social media via Five Lakes Services to login or share info about your experience with others.

How We Use Your Information

Depending on your site/app interactions and Services you use, we may use personal information to perform customer service functions, security and fraud prevention, marketing and promotional purposes, and website and mobile app analytics. For further business purposes, we may also utilize information received from you for the following:

  • To Provide, Tailor, And Refine Our Services: e.g., to continually maintain and improve our commitments to meet and exceed expectations, process payments and purchases, fulfill orders, track preferences and items you’re interested in, send notifications related to your account, process returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange for shipping, enable you to post reviews, and create a personalized experience, such as recommending products related to your preferences and purchases.
  • Marketing And Advertising: to send marketing, advertising and promotional communications by email, text message, or postal mail, to show online ads for products or services on our website or stores, including ads based on items you’ve previously purchased or added to your cart as well as other activities while using our Services. SMS consent is not shared with third parties or affiliates for marketing purposes.
  • Security And Fraud Prevention: to authenticate your account, provide secure payment and shopping experiences, detect, investigate or act regarding possible fraudulent, illegal, unsafe, or malicious activity, and protect and secure our services. If you choose to use our Services and register an account, you are responsible to keep your credentials safe. We highly recommend not sharing usernames/passwords or other access details with others.
  • Communication: to answer questions, provide support, responsiveness, and resources; connect regarding programs, contests, personalized promos, content, and special offers; communicate about our brands, products, events, or other relevant purposes; implement communication preferences, such as sharing information with our business partners so they may email you about their promotions, products and initiatives; provide important product health/safety information as required, as well as maintaining customer relationships with authenticity and integrity.
  • Legal: to comply with applicable laws, respond to valid legal processes (e.g., requests from law enforcement or government agencies), to investigate or participate in civil discovery with potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Your Information

In certain circumstances, we may disclose personal information to third parties for valid purposes as permitted by law and subject to this Privacy Policy. Such circumstances may include:

  • Working with service providers and business partners such as Shopify, vendors, and other third parties who perform services on our behalf (e.g., IT management, customer support, processing and data analytics, fulfillment and shipping).
  • Working with business partners to provide marketing and advertising services to you, e.g. using Shopify to support personalized ads with third-party services based on your online activity with different merchants and websites.
  • When you direct, request, or otherwise consent to our disclosure of certain information, e.g., to ship your products, through use of social media widgets ,or login integrations.
  • Working within our corporate group, subsidiaries, or affiliates for purposes of analysis, decision making, and other management purposes, e.g., to administer loyalty programs, process orders and requests, and expand and promote our product and service offerings.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including subpoenas, search warrants, etc.), to enforce applicable terms of service or policies, and to protect or defend our Services, rights, and the rights of our users or others.

SMS Terms & Conditions 

Consent Handling: Phone numbers obtained through the SMS consent process will not be shared with third parties for marketing purposes. Reply STOP to opt out of SMS messaging at any time.

Types of SMS Communications: Customers opting in may receive messages related to order updates, delivery notifications/updates, service inquiries, etc.

Message Frequency: may vary depending on the type of messages.

Potential Fees for SMS Messaging: Standard message and data rates may apply based on the recipient’s carrier and whether messages are sent domestically or internationally.

Opt-In & Opt-Out Methods

Opt-In Methods: Customers may opt in to receive SMS messages via an online form submission https://fivelakes.com/pages/contact-us 

 Opt-Out Methods: Customers can opt out at any time by replying STOP to an SMS or contacting us directly to request removal.

Help & Support: Customer experiencing issues can reply HELP or visit https://fivelakes.com/pages/contact-us for assistance.

Relationship With Shopify

Our Services are hosted by Shopify, which collects and processes personal information about your access to and use of our Services to help us continue to provide and improve them. Info you submit is transmitted to and shared with Shopify as well as third parties that may be in countries other than where you reside. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our site, other merchants, and Shopify.

In these circumstances, Shopify is responsible for processing your information, including your requests to exercise your rights over the use of your information for these purposes. To learn more, visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to personal information here Shopify Privacy Portal Link.

Third Party Websites And Links

Our Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for their privacy or security, accuracy, completeness, or reliability of info found on these sites.

Information you provide on public or semi-public venues, including what you share on third-party social networking platforms may also be viewable by other users of our Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply endorsement of the content on such platforms.

Children's Data

Our Services are not intended to be used by children under the age of 16, and we do not knowingly collect or share personal information about children under that age. If you’re the parent or guardian of a child you believe we may have collected information about, please contact us using the “Contact Us” details below. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security And Retention Of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security". Also, any info you send us may not be secure in transit. We recommend you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on varying factors, e.g. as it’s reasonably necessary to maintain your account, accomplish the purposes of this Notice, provide our Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights And Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, may be declined as permitted by law.

  • Right To Access/Know: You may have a right to request access to personal information that we hold about you.
  • Right To Delete. You may have a right to request we delete personal information we maintain about you.
  • Right To Correct: You may have a right to request we correct inaccurate personal information we maintain about you. 
  • Right Of Portability: You may have a right to receive a copy of the personal information we hold about you and request we transfer it to a third party in certain circumstances and with certain exceptions.
  • Right To Opt Out Of Sale Or Sharing For Targeted Advertising: Depending on where you reside, you may have a right to opt out of the "sale", "share" or processing of your personal information for purposes considered to be "targeted advertising", as defined by applicable privacy law.
  • Managing Communication Preferences: We may send you promotional emails, which you may opt out of receiving at any time using the unsubscribe option displayed in our emails. If you opt out, we may still send you non-promotional emails, such as those about your account or orders you’ve made.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en

We will not discriminate against you for exercising any of these rights. Though, we may need to verify identity before we can process requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent provide proof of such authorization and may need you to verify your identity directly. We will respond to your request in a timely manner as required under applicable law.

Complaints

For complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision or lodge your complaint with your local data protection authority.

Changes To This Privacy Policy

We may update this Policy at times, including to reflect changes to our practices or other legal, operational, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email: paul@fivelakes.com or contact us at: 100 W Chicago Rd, PO BOX 820, Sturgis, MI, 49091, US